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Why you need a website more than ever?
Organic traffic
Chatgpt and other AI based browsers scrawl the text on websites to train their models. If your business don't have a website, the AI browsers will never know if your business even exist and miss out on a great opportunity to market your business.
Ai browsers are search on steroids. They don't use key words because they are too broad of an answer for specific search quarries. AI browsers can provide a more relevant and complete answers to users specific questions. Therefore, you most optimise the content on your website about your business that is Ai browser friendly. But non of that can happen if you don't have a website for Ai browsers to get the information.
Paid traffic
Chatgpt has publicly said that ads are coming soon. And because Ai browsers provide a more relevant answers, in theory this can save businesses on marketing because it provide a more targeted ad. And are less intrusive because it can be part of the answer. Businesses don't have to outbid other businesses for search placement on the first page like the traditional search engine.
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In 2024 there are 8.9 millions businesses that
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